In a joint press conference yesterday, Zee Telefilms and NDTV announced the launch of a new celebrity show ‘Jina Isi Ka Naam Hai’ on Zee TV.
The weekly one hour celebrity show ‘JIKNH’ will go on air from March 22, 2002, every Friday at 9 p.m.
The programme will have celebrities from Bollywood, sports, and politics including Shah Rukh, Karishma, Ganguly and Laloo Prasad.
Mr. Sandeep Goyal, CEO of Zee Telefilms, commenting on the programme said, “JIHK is based on a novel concept and will appeal to every body. The celebrities will change, the product–the programme, I believe will take the centre stage.”
According to Zee Telefilms, the show is being produced by NDTV World, a fully owned subsidiary of the Delhi-based production house.
According to industry analysts. Zee Telefilms decision to announce their work together with NDTV is the beginning of the speculated long-term relationship with NDTV via AOL-Time Warner.
According to Media analysts, it is yet another gamble that Zee Telefilms will be taking, as all its earlier attempt to prop up its rating through new programmes have failed to bring results. Will this venture see Zee Telefilms climb the TRP chart, we will have to wait and see.