Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee launches Marathi news channel 24 TAAS

12-February-2007
Font Size   16
Share
Zee launches Marathi news channel 24 TAAS

Zee News has announced the launch of its much-awaited Marathi news channel, Zee 24 Taas, the first Marathi news channel.

Commenting on the occasion, Zee News managing director Laxmi Narain Goel said, “the news businesses of the Zee group have had a history of many ‘firsts. Zee News is the first 24 hour Hindi news channel, Zee Business is the first 24 hour Hindi business channel, and now Zee 24 Taas continues the tradition by becoming the first 24 hour Marathi news channel. I am delighted that our team could accomplish this at such short notice.”

Speaking on the occasion, Zee News CEO Harish Doraiswamy said, “the launch of Zee 24 Taas is a part of our region-specific strategy, which aims at reaching out to the people in their own language. The launch follows a careful thinking and a whole slew of researches in the market. Obviously, our understanding of Marathi viewer preferences through our experience of Zee Marathi helped us a great deal. I am sure the channel’s content and its presentation will appeal to the discerning Marathi audience.”

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline