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Zee launches Marathi news channel 24 TAAS

12-February-2007
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Zee launches Marathi news channel 24 TAAS

Zee News has announced the launch of its much-awaited Marathi news channel, Zee 24 Taas, the first Marathi news channel.

Commenting on the occasion, Zee News managing director Laxmi Narain Goel said, “the news businesses of the Zee group have had a history of many ‘firsts. Zee News is the first 24 hour Hindi news channel, Zee Business is the first 24 hour Hindi business channel, and now Zee 24 Taas continues the tradition by becoming the first 24 hour Marathi news channel. I am delighted that our team could accomplish this at such short notice.”

Speaking on the occasion, Zee News CEO Harish Doraiswamy said, “the launch of Zee 24 Taas is a part of our region-specific strategy, which aims at reaching out to the people in their own language. The launch follows a careful thinking and a whole slew of researches in the market. Obviously, our understanding of Marathi viewer preferences through our experience of Zee Marathi helped us a great deal. I am sure the channel’s content and its presentation will appeal to the discerning Marathi audience.”

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