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ZEE launches edutainment channel

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ZEE launches edutainment channel

After completing 20 years in media and entertainment industry in India, ZEE today has announced the launch of edutainment channel, ZeeQ. The channel will go on-air on November 5, 2012. It will help make a positive impact on the lives of school-going children of India, claims the channel.

Commenting on the initiative, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited said, “ZEE as a group stands by its principle of improvement of human capital, and so is the initiative, ZeeQ. It is a step ahead in fostering the curiosity amongst children through fun and entertainment.” 

ZeeQ will have mix of home-produced and acquired content. Goenka also added, “For two decades, Zee Entertainment Enterprises has been making difference in the lives of millions, and now ZeeQ will sustain it further.”

The experiences of education division Zee Learn, which is an education chain of preschools and K-12, will come handy to ZeeQ. On Zee Learn’s backing, Goenka informed, “During production and acquisition of content, we took into consideration the learnings from the 18 years that Zee Learn has been interacting with as many as 300000 students, parents and teachers across India. And this has helped us make its edutainment content engaging and relevant to the needs of Indian children.”

ZeeQ will address the educational need gaps through engaging content. The 24-hour channel will be available on leading DTH and digital cable platforms as a paid-for channel.

ZeeQ is the 32nd channel from ZEE, which will manage ZeeQ’s broadcast operations, while Zee Learn will look after the content and channel management.

Navneet Anhal, COO, Zee Learn said, “ZeeQ is based on our core operating principle of ‘What is right for the child’. We are confident that the channel will benefit school-going children and help their parents and teachers in the collective effort to facilitate emotional, social, academic and behavioural development of the children. ZeeQ, will further strengthen the endeavour of Zee Learn to prepare children for 21st century by inculcating much needed knowledge, life skills and values.

Some of the shows on ZeeQ would include specially produced programmes such as Teenovation, a show in association with The National Innovation Foundation about children innovators who display brilliance and create utility items for problems they see around them; Wordmatch, a national level Hindi game show for children, which enhances their knowledge of English spelling, word usage, sentence construction and vocabulary; and Brain Café, a super cool café with anything and everything to do with science.

Subhadarshi Tripathi, Business Head, ZeeQ said, “The programming and scheduling approach of ZeeQ’s content is geared to help children with subliminal education while keeping them engaged in never-before edutainment fashion.”

Tripathi added, “We believe that the need for and relevance of a channel such as ZeeQ with its quality content will help us in digitisation post Phase 1. The fact that it is being distributed on India’s leading DTH and digital cable platforms will help us reach and educates millions of potential viewers enthuses us.”

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