Further strengthening its foothold in the regional genre, Zee Entertainment Enterprises (ZEEL) has announced the launch of its 24-hour Bangla movie channel – Zee Bangla Cinema.
The channel, which goes on air from September 23, 2012, will offer a mixed bag of blockbusters from the golden era directors and the best masterpieces of Satyajit Ray, Mrinal Sen, Ritwick Ghatak, Tarun Mazumdar to the present movies of directors such as Rituparno Ghosh, Raj Chakraborty and Anjan Dutta.
Speaking on the launch of the movie channel, Punit Goenka, MD and CEO, ZEEL said, “With a strong Bengali audience in India and abroad, the Bangla film market has expanded exponentially. Zee Bangla Cinema’s entry is to tap this growing potential. We are sure that Zee’s pioneering presence in the regional space would be further strengthened with the addition of this new movie channel.”
With youthful content, Zee Bangla Cinema will also be a ready source of trivia from film news to music releases to muhurats.
Sujay Kutty, Business Head, Zee Bangla Cinema added, “The success of Zee Bangla in the regional GEC genre reaffirms our expertise of gauging content preferences. Zee Bangla Cinema offers a true representation of the time and life of Bengal. With an enviable film library, the channel aims to bring the experience of a multiplex right at the homes of Bengali audience.”
The unveiling of the channel will be supported by a 360-degree campaign launch, creating a platform for the people of Bengal to celebrate ‘Jibon Ekhon Superhit’ with Zee Bangla Cinema. The campaign includes radio, TV, print, digital and outdoor along with on-ground activation initiatives.