Zee Kannada is out to cheer for Team India so that the men in blue once again recreate the magic of the winning the World Cup. The channel will be launching a handkerchief signature campaign to support Team India in the forthcoming Cricket World Cup ’07 to be held in March in West Indies. The campaign will be launched on Thursday, February 22, with the first handkerchief being signed by Subhash Chandra, Chairman, Essel Group.
The concept, with a punchline “Biddu, Eddu, Geddu Baa” will have the entire state, probably the entire country sending their support, wishes, and tit-bits to our team, through messages written on their most treasured, preserved handkerchieves. All the handkerchieves received will be tied together to form the biggest ever chain of signed handkerchieves.
The Zee Kannada team will travel across the state and put up collection boxes at select locations like schools, colleges, orphanages, institutes for the disabled, malls, coffee shops etc, details of which will be announced on the channel.
People have to sign wishes on their hankies and drop it off in the collection boxes. Fans can also SMS wishes to ZK CWC2007 their message to 7575 or send an email to firstname.lastname@example.org. All the wishes will be handed over to the Indian Cricket team before the start of the tournament.
Zee Kannada, through a small piece of linen hopes to wipe the sweat off our team and encourage them to win us back the World Cup.