Top Story


Home >> Media - TV >> Article

Zee Kannada launches unique spiritual show

Font Size   16
Zee Kannada launches unique spiritual show

Zee Kannada, which has to its credit a bunch of unique shows, is coming with yet another show called ‘Sandhyaaradhane’. This new concept, touted as the first-of-its-kind in India television space, offers the viewers a chance to conduct ‘pooja’ in their names or for their loved ones, at places of worship, while still in the comfort of their homes.

According to press release, the venue details will be announced on the channel and people interested in getting the rituals done can call in and give the required details. The special team from the channel would get special rituals done in their names. A crew from the channel would visit a temple/church/mosque, as desired, and conduct the rituals.

The best part of the programme is that this would be shown live everyday from 6 pm to 6.30 pm. The anchor of the show would begin the episode by informing the viewers about the importance of the chosen religious spot of the day and the location, and then get the rituals performed on behalf of hundreds of people.

“This unique programme is a facilitator between God and devotees. It provides a distinctive alternative for those who are unable to visit their place of worship and offer pooja, for any reason. Zee Kannada will do it for them,” said Anup Chandrasekharan, Business Head, Zee Kannada.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’