Zee Kannada can look back with satisfaction at the two years that it has been in existence. The channel from the Essel Group is all set to celebrate its second anniversary on May 11, and has shown good growth in this short span of two years.
As part of its anniversary celebrations, Zee Kannada has started a full-fledged prime time news bulletin at 7.00 pm called ‘Suddhi @ 7’. National Film Award Winning artiste Tara has donned the role of a news presenter for the first time for this news bulletin.
A recent musical extravaganza organised by Zee Kannada in Dubai was another example of ‘never-done-before’ events in the Kannada television industry. The star-studded evening saw performances by Darshan, Raghavendra Rajkumar, Diganth, Anu Prabhakar, and Neetu, among others. Zee Kannada will have an exclusive premiere of the event’s curtain raiser on its anniversary on Sunday, May 11 at 11.00 am.
With its unique programming and smart scheduling, Zee Kannada has given hits shows like ‘Sa Ri Ga Ma Pa Lil Champs’, ‘Kuniyonu Baara’, ‘Yaariguntu Yaarigilla’ and ‘Gold Rush-Baale Bangaara’ to name a few. The recent entrants to this list of programmes are ‘Komedy Khiladigalu’ and ‘Gunagaana’.
“In an era of multi-channel viewing, our innovative concepts and all new approach offers more value to viewers. With an outstanding team of executives and an excellent line-up of talent, the channel is sure to build more unique and successful partnerships,” said Anup Chandrasekharan, Business Head, Zee Kannada.
He further said, “Zee Kannada strives to discover and showcase new creative talent and to push the boundaries in its run to be the leading entertainment choice for the Kannada speaking populace.”