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Zee Himachal to launch as one-hour band on Zee Punjabi

22-October-2007
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Zee Himachal to launch as one-hour band on Zee Punjabi

Zee Himachal will be launched as a one-hour band on Zee Punjabi later this week. Zee Punjabi, which caters to the Punjabi audience, would now also be available for the audience in Himachal Pradesh. Though the channel would share only a one-hour band, the content has been designed in such a way so as to cover all types of infotainment related programmes.

Rabindra Narayan, Business Head, Zee Punjabi, said, “Zee Himachal would be launched as a one-hour band on Zee Punjabi and would cater to all types of programmes – be it news and current affairs, music, interviews, heritage and tourism-related programmes. The timing for the Himachal band is from 10 pm to 11 pm. The launch is slated for sometime later this week.”

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.