On May 21, television viewers witnessed the launch of News Channel Zee Hindustan. The main agenda of the channel will be to cover the entire gamut of content from various states without restricting itself only to National Capital or metropolitan cities.
Speaking on the new channel, Jagdeesh Chandra, Executive Director & CEO, Regional Channels, ZMCL, said, “In the present scenario, where other news channels in all languages are busy discussing the national capital priorities, there will be one channel which will discuss the state’s affairs which can influence the Centre. Why do States like Rajasthan, Madhya Pradesh, Karnataka, Jharkhand and Assam not set agendas in Delhi? Zee Hindustan will answer these questions because we believe that states make the Nation. This picture will be the main focus of our special program Rajdhani Se Rajdhani Tak, which will be aired seven days a week at 7 pm. Not just eight stories, but our special program will focus on 80 stories, making it our agenda.”
Zee Hindustan channel’s programming lineup includes ‘11 pm CM's Corner’ - a show that will broadcast stories of States' Chief Ministers and the bureaucracy. What did your Chief Minister do for you? What are the important announcements from the government to its people? All these questions will be raised. Now, Indian audience will not wait for the end of the year to assess the performance of their Chief Minister as Zee Hindustan will work each day to scrutinise the Government's work. This show is set to be broadcast 5 days a week, giving the complete balance sheet of your Government's work.
Every morning at 8, Zee Hindustan will offer Anandam, a show that will bring hope and positivity.
The channel will flash more than 1500 news throughout the day. The new channel is available on Tata Sky, Dish TV, Airtel DTH and also on DD Direct.
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