Top Story


Home >> Media - TV >> Article

Zee group news channel Zee Hindustan goes live

Font Size   16
Zee group news channel Zee Hindustan goes live

On May 21, television viewers witnessed the launch of News Channel Zee Hindustan. The main agenda of the channel will be to cover the entire gamut of content from various states without restricting itself only to National Capital or metropolitan cities.

Speaking on the new channel, Jagdeesh Chandra, Executive Director & CEO, Regional Channels, ZMCL, said, “In the present scenario, where other news channels in all languages are busy discussing the national capital priorities, there will be one channel which will discuss the state’s affairs which can influence the Centre. Why do States like Rajasthan, Madhya Pradesh, Karnataka, Jharkhand and Assam not set agendas in Delhi? Zee Hindustan will answer these questions because we believe that states make the Nation. This picture will be the main focus of our special program Rajdhani Se Rajdhani Tak, which will be aired seven days a week at 7 pm. Not just eight stories, but our special program will focus on 80 stories, making it our agenda.”

Zee Hindustan channel’s programming lineup includes ‘11 pm CM's Corner’ - a show that will broadcast stories of States' Chief Ministers and the bureaucracy. What did your Chief Minister do for you? What are the important announcements from the government to its people? All these questions will be raised. Now, Indian audience will not wait for the end of the year to assess the performance of their Chief Minister as Zee Hindustan will work each day to scrutinise the Government's work. This show is set to be broadcast 5 days a week, giving the complete balance sheet of your Government's work.

Every morning at 8, Zee Hindustan will offer Anandam, a show that will bring hope and positivity.

The channel will flash more than 1500 news throughout the day. The new channel is available on Tata Sky, Dish TV, Airtel DTH and also on DD Direct.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking