Gaurav Awards have always proved to be a wining bet for Zee Marathi and in 2006, the channel has focussed its energies in making the event bigger than the previous years. The efforts have paid off and Zee Gaurav Awards 2006 has delivered for Zee Marathi again.
The event, which was telecast on February 11, 2006 between 7.30 pm and 11 pm, has clocked a TVR of 7.8 in CS4+ in Maharashtra. Zee Marathi had the highest channel share of 33.6 per cent during the telecast of the award ceremony in the aforesaid period. Looking at the Maharashtra market, the channel had overtaken STAR Plus and Sony in the given time period.
TAM Media Research shows that Zee Gaurav scored 9.2 TVRs in CS 4+ homes, in Mumbai, whereas in CS Females 15+ ABC it reached a high of 12.2 TVRs. This property has also contributed to the overall increased performance of the channel and has brought the channel to 212 GPRs against ETV’s 167 GRPs in CS4+ and 297 GRPs against ETV’s 188 GRPs in CS 15+ ABC Females.
Commenting on the ratings, Nitin Vaidya, Business Head, Zee Marathi, said, “The Gaurav Awards are in their seventh year and we are overwhelmed at the stupendous response from the industry. This year’s impressive ratings are clear indicators of the support we have from our viewers. We are delighted with the performance of the channel and look forward to more successes in the near future.”
The awards ceremony had traditional Marathi folk songs and dances performed by Adesh Bandekar and Aishwarya Narkar. A stand-up comedy act by Naveen Prabhakar, who tickled the audiences’ funny bone with a variety of subjects ranging from current affairs to Marathi films to celebrities and social and cultural behaviour of the common man in Maharashtra.
Actress Urmila Matondkar gave a performance that was a tribute to Marathi actors of yesteryears in Hindi films, like Nutan, Tanuja, Smita Patil, Madhuri Dixit. Model-cum-actress Aditi Gowitrikar also performed on a popular Marathi composition. The show was hosted by Shreyas ‘Iqbal’ Talpade, accompanied by Bharat Jadhav. Apart from these, there were comedy skits performed by popular Marathi artists.