Embarking on a series of initiatives, the financial performance of Zee Telefilms Ltd. has registered a growth of 27% in its operating profits and a 31% growth in PAT. During the first quarter ending June 30 2002, Zee achieved consolidated revenues of Rs.248.8 crores, an increase of 6.6% over the revenues in the corresponding period last year.
Innovations and changes in Content, Zee feels, have had a major role to play in its growth. What have also played a role, though at the back end, are the various corporate initiatives during the first quarter, which include the key additions to top management, apart from two acquisitions, viz. a Controlling stake in ETC Network Ltd. and a significant stake in Padmalaya Telefilms Ltd.
While on the content front in the first quarter, a lottery game show like “Khelo Number Khelo” was launched on Zee TV, a comedy from Balaji, called “Kitne Kool Hain Hum”, a live performance show called “Saturday Night Live” and a re-launch of the popular talent hunt show “Sa Re Ga Ma Pa” were also launched. At the same time Zee Cinema, Zee English and Alpha Channels also continued to go strong with programs like the live telecast of Miss Universe.
Zee’s International operations also registered a healthy growth of 35% in revenues during the first quarter. The live Gurbani feed from the Golden temple, the Hrithik Roshan World Tour (28 cities, USA and UK), the annual Zee Bollywood Awards and Zee Global Fashion Awards (New York) were certain factors that made this expansion possible.
With the backing of new top management like Apurva Purohit as the President of Zee TV, Prashant Sanwal as the Head of Alpha Channels and B K Synghal and N C Jain as the additional Directors on the Board of the Company, Zee Telefilms Ltd., it seems has been able to gather the optimistic quarter results.