Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee gameshow Nilaamghar shifts to Delhi

22-April-2002
Font Size   16
Zee gameshow Nilaamghar shifts to Delhi

Vinod Behl

Zee TV's popular gameshow Nilaamghar hosted by Shekhar Suman is shifting to Delhi in a bid to cut down on production costs. The show, which was till recently being shot in Mumbai, will now be filmed in Laxmi Studio, in Film City, Noida.

According to Tarun Chopra, producer director of Nilaamghar, he has been forced to shift to Delhi in view of the blackmailing tactics of Junior Artists Association. "The Association has been arm twisting me to take the 'dumb' junior artists as part of the game show audience. I was forced to pay up about Rs. 40000 per episode as fee to the junior artists.

Otherwise, the association would threaten me to disrupt the shooting. I have already paid up around Rs. 4 lakh to the association to save my production. In view of the tight production budget, I was now finding it increasingly difficult to carry on the shooting in Mumbai", laments Chopra.

Chopra alleges that he's not the only producer who is the victim of the blackmailing by Junior Artists Association and even channels are paying the 'protection money' directly to the Association. In a recent Indian Television Academy (ITA) seminar in Mumbai, while challenging the legal authority of Junior Artists Association to force producers to take junior artists in their productions, Chopra called upon ITA to come to the rescue of harried producers.

Actor-director Deepak Tijori joins hands with Chopra in lambasting the Junior Artists Association. "Just think of a dance sequence where I'm forced to take sloppy, fat and ugly looking junior artists, thereby lowering my production values. Why should we succumb to the pressures of junior artists when we can get young and fresh actors or actresses at a cheaper rate? The industry bodies like ITA must come forward to put an end to this exploitation of producers", he demands.

Meanwhile Chopra, who's fresh from shooting Nilaamghar episodes in Chandigarh is upbeat about shooting the show in Delhi. "I will not only be able to save on production expenses but also improve my production value by making Nilaamghar much more interactive and there by further improving my TRPs", exudes Chopra with a sense of confidence.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business