Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee gains from Qubool Hai, Satrangi Sasural and Sa Re Ga Ma Pa Li'l Champs

09-March-2015
Font Size   16
Share
Zee gains from Qubool Hai, Satrangi Sasural and Sa Re Ga Ma Pa Li'l Champs

During week 9 (February 22 – 28, 2015) Zee TV saw highest ratings gain among top Hindi GECs and managed to take second spot. Star Plus saw its ratings grow marginally, while all other top Hindi GECs saw a decline during the week. According to data sourced from TAM subscribers, Star Plus saw its ratings increase marginally to 638 million GVTs in week 9 from 636 million GVTs in week 8. While shows such as Saath Nibhana Saathiya, Veera, Iss Pyaar Ko Kya Naam Du and Suhani Si Ek Ladki saw their ratings increase to 11.2, 2.8, 2.5 and 5.3 TVTs in week 9 from 10.1, 2.7, 2.4 and 5.2 TVTs in week 8 respectively, shows such as Ye Hai Mohabbatein, Tu Mera Hero, Yeh Rishta Kya Kehlata Hai and Private Investigator declined to 8.4, 6.8, 7.9 and 0.7 TVTs in week 9 respectively from 8.9, 7.1, 8.4 and 1.0 TVTs in week 8 respectively. The rest of the shows saw their ratings stay the same as last week. 
    
Zee TV regained second spot with a big increase in ratings this week to 442 million GVTs from 418 million GVTs in week 8. Ratings of three shows Qubool Hai, Satrangi Sasural and Li’l Champs which increased to 7.1, 5.3 and 4.7 TVTs in week 9 respectively from 5.9, 4.4 and 3.6 TVTs in week 8 respectively. New show Service Wali Bahu in its first week brought in ratings of 1.6 TVTs in week 9. On the other hand, the most notable decline was seen from the show Jamai Raja which fell to 6.0 TVTs in week 9 from 7.2 TVTs in week 8 respectively. Other shows that declined included Jodha Akbar and Kumkum Bhagya which declined to 5.0 and 8.9 TVTs in week 9 respectively from 5.4 and 9.3 TVTs in week 8 respectively.  

Colors saw a major dip in its ratings to 419 million GVTs in week 9 from 444 million GVTs in week 8. The reason for this major loss in ratings during the week is due to the huge loss in the ratings of Comedy Nights with Kapil which slid down to 4.7 TVTs in week 9 from 6.2 TVTs in week 8. Other shows on the channel which suffered big losses too included Meri Aashiqui Tumse Hi, Uttaran and Khatron Ke Khiladi which declined to 5.1, 2.0 and 5.3 TVTs in week 9 respectively from 6.0, 2.8 and 5.9 TVTs in week 8 respectively. New show Farah Ki Daawat brought in decent ratings of 3.0 TVTs during its first week. Udaan was the only show during the week that saw an increase in its ratings to 6.4 TVTs in week 9 from 6.1 TVTs in week 8 respectively. 

Life OK saw a marginal slip in its ratings to 312 million GVTs in week 8 from 316 million GVTs in week 9. While some of the shows saw a marginal increase in ratings during the week. Mere Rang Mein Rangne Wali and Comedy Classes marginally increased to 1.2 and 2.9 TVTs respectively in week 9 from 1.1 and 2.8 TVTs in week 8 respectively. Other shows such as Mahakumbh, Laut Aao Trisha, Ajeeb Daastan Hai Ye and Shapath declined to 2.1, 0.7, 1.0 and 2.3 TVTs in week 9 respectively from 2.2, 0.8, 1.1 and 2.6 TVTs in week 8 respectively.  
  
Sab TV saw its ratings too take a fall in week 9 to 265 million GVTs from 286 million GVTs in week 8. All the shows saw a small decline in ratings during the week this included Balveer, Tarak Mehta Ka Ooltah Chashma, Chidiya Ghar, Badi Door se Aaye Hai, Yum Hai Hum and Peterson Hill which declined to 2.1, 6.5, 2.9, 2.0, 1.8 and 1.0 TVTs in week 9 from 2.6, 6.8, 3.1, 2.2, 1.9 and 1.1 TVTs in week 8 respectively.  

Sony TV saw its ratings take a big dip during the week as it once again fell to 235 million GVTs in week 9 from 254 million in week 8. Most of the shows saw a marginal decline in their ratings during the week. However, newly launched show Aahat, which was a popular show earlier on Sony TV, saw a major decline this week as it fell to 1.7 TVTs from 2.8 TVTs in week 8 which was the first show of its launch. Shows such as Hum Hai Na, Maharana Veer Pratap, Itna Karo Na Mujhe Pyaar, CID and Bhanwar all declined marginally to 0.8, 2.2, 2.0, 3.9 and 1.3 TVTs in week 9 from 0.9, 2.4, 2.3, 4.0 and 1.4 TVTs in week 8 respectively.  
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean