Essel Group has appointed Bhaskar Das as the Group CEO for its News Cluster. Essel’s news interests pan not only in television but also in print and digital. Das’ appointment is with effect from October 22, 2012. In his new role, he will chart out the future destination of the Zee News Cluster.
Existing CEOs of all Essel news and digital verticals will report to Das, and he will in turn report to Essel Group Chairman Subhash Chandra.
Das has experience spanning more than three decades at Bennett, Coleman & Co Ltd (BCCL), where he was responsible for exploring new revenue opportunities for print and subsequently for evolving a collaborative sales approach across the Group’s media platforms. Going beyond his core competence of media sales, he was also the Brand Director of The Economic Times and various Profit Centre portfolios at BCCL.
exchange4media readers would recall that the development was expected for over a month now, ever since BCCL announced Das’ exit. Clarity is still awaited on what Essel’s news cluster’s future destination will look like, which is one of the first areas that Das will focus on.