Top Story

e4m_logo.png

Home >> Media - TV >> Article

ZEE forays into Theatre with over 100 productions; launches Zee Theatre

29-October-2015
Font Size   16
Share
ZEE forays into Theatre with over 100 productions; launches Zee Theatre

Zee Entertainment Enterprises Limited (ZEEL) forays into theatre production with the launch of ‘Zee Theatre’. This new content vertical will partner with playwrights and theatre stalwarts to produce over 100 plays over the next three years. The initiative will make theatrical content available on multiple platforms (online, on-air, on-ground, in-transit) for audiences to consume at their convenience.   

Commenting on the launch, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited said, “Theatre has been a part of our DNA for centuries. With Zee Theatre our vision is to preserve this heritage and take these timeless stories to audiences across the country and the rest of the world. It is a very proud moment for us to be able to bring theatre to mainstream entertainment and give the industry its due.

“After television and cinema, theatre will be the next content vertical for us at ZEE. With Zee Theatre we are opening up a new genre for multiple screen consumption. This is in line with our strategy of offering differentiated content to our discerning audience base.”

Zee Theatre will bring together works of acknowledged and renowned playwrights like Mohan Rakesh, Jaywant Dalvi, Vijay Tendulkar, Surendra Verma, Mahesh Dattani, Ranjit Kapoor, Shafaat Khan and many others from Hindi, Marathi, Gujarati, Bengali and English theatre.

Stalwarts such as Ranjit Kapoor, Mahesh Dattani, Usha Ganguli, Vijay Kenkre, Dr. Vijaya Mehta, Atul Kumar, Ishan Trivedi, Suman Mukhopadhyay, Chandrakant Kulkarni, Rajan Tamhane and many more will be bringing alive some of their best stories on this platform with plays such as Rudali, Sandhya Chhaya, Piya Behrupiya, Janpath Kiss, White Lilly Night Rider, 30 Days in September, Doll’s House, Ma Retire Hoti Hai amongst others.

Speaking about the initiative, Shailja Kejriwal, Chief Creative - Special Projects at Zee Entertainment Enterprise Limited said, “The beauty of theatre is that it takes you into a fascinating world of stories across genres from drama and suspense to social issues, musicals, classics and satire in a manner not dealt with on any other medium. With Zee Theatre we aim at nurturing this rich content for present and future generations to continue the legacy, which has been cherished by veterans for decades. I would like to thank the entire theatre industry for extending their support for this initiative."

ZEE will leverage its ability to make theatre available across multiple platforms such as the internet, mobile, DTH, television, in-flight, screenings at multiplexes and educational institutes in addition to existing on-ground performances making theatrical content available to the widest possible audience at their convenience.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education