Leading content conglomerate Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of its Telugu movie channel, Zee Cinemalu, on Dish and Sling TV in the US as part of the popular Telugu pack. This launch brings the total tally of ZEE channels in the US to 37, making ZEE the biggest multi-cultural broadcaster in the United States.
Speaking on the latest addition to the ZEE bouquet, Sameer Targe, Business Head – ZEE Americas said, “Movies are an integral part of the lives of the Telugu audience and Telugu movie stars are worshipped as demigods. The Telugu community in the USA is close to half a million strong and is growing at more than 10 per cent every year. With the positioning of ‘Dil Pai Super Hit’, Zee Cinemalu offers a wide variety of movies from different genres with the aim to win the hearts of the Telugu audience.”
Megastar Chiranjeevi unveiled the Zee Cinemalu logo at an event in India in September last year, which was attended by the most prominent members of the Telugu film fraternity.
The channel will entertain US audiences with its blockbusters such as Akhil, Brahmotsavam, Kumari21F, Supreme and A Aa. To further engage viewers, Zee Cinemalu will showcase first-of-its-kind properties such as ‘7 days 7 premieres’, the simulcast of mega events, ‘Just For Laugh Gags’, ‘Bangaru Bujji’ – a filler which connects cinema and the day-to-day life of an individual and ‘DSP Live in USA’ - a musical show featuring Devi Sri Prasad.
With this innovative and diverse line-up, Zee Cinemalu is set to deliver on its promise of ‘Dil Pai Super Hit.’