Genesis Burson-Marsteller, a public relations and public affairs consultancy, has bagged the public relations mandate for the global content company, ZEE Entertainment.
From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position ZEE as the entertainment destination and the powerhouse of creativity by following a strategic and customised communications approach across its various brands. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Handling the diverse bouquet of channels across movies and general entertainment in multiple languages like English, Hindi, Marathi, Bangla, the team from Genesis Burson-Marsteller will work closely with the team at ZEE Entertainment to ensure seamless integration and delivery to create business impact.
Speaking about the development, Sunil Buch, Head – Corporate Brand & Communications, ZEE said, “We are excited to have Genesis Burson-Marsteller as our communications partner. We look forward to their breadth and depth of expertise to manage our corporate reputation. We are confident in their ability to deliver strategic communications campaigns aligned with our business imperatives.” Prathyusha Agarwal, Chief Marketing Officer, ZEE added, “At ZEE we are conscious of the exponential consumer connect and word-of-mouth that a strategic and focused PR programme can build. It’s our endeavour to create integrated communication across the corporate and channel brands and we needed a communications partner who has the apt expertise and scale. Genesis Burson-Marsteller was a perfect fit and we’re extremely excited to start this fresh journey with the team.”