The Times of India Film Awards 2016 has announced its partnership with Zee Entertainment Group to be the exclusive telecast partners across the world excluding India. Some of these regions include Middle East, Pakistan, Asia Pacific, America, Africa and Europe. The event is scheduled to take place in Dubai on March 17 & 18, 2016.
Commenting on the acquisition, Mukund Cairae, CEO, Zee Entertainment Middle East said, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”
Manoj Mathew, Chief Content and Creative Officer at Zee Entertainment Middle East added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” He also added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”
For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel ‘Zee Aflam’