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Zee conducts on ground promotion to market Zee Cine Awards

12-February-2004
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Zee conducts on ground promotion to market Zee Cine Awards

Zee Cine Awards 2004 is being held in the city of Gold, Dubai. The Award is also travelling across India to let viewers to elect their favorite stars by creating an election campaign ‘Election Ka Mahol’.

Yogesh Radhakrishnan, Business Head - Zee Cinema, and Special Projects Director, ZEE Network says, “Gali Gali is an on ground promotion to reach the Hindi Heartland of India. The marketing effort has been conceived keeping in mind the preference of the fans of Indian cinema waiting eagerly to vote for their favorite performers. This makes it the most democratic awards of its kind. This time we are approaching our viewers at their door step and giving them an opportunity to meet their favorite stars.”

The voting forms are available at outlets of Playwin and Panparag. All these floats have ballot boxes where people can cast their votes instantaneously. 40 winners across the globe will be selected to witness the celebration of the Indian cinema on a global platform. The Zee Cine Awards team is traveling across various cities in a specially designed floats (Tata 407 truck) and Tata Sumos with cut-outs, posters, placards and handbills canvassing for different contestants, across categories in the key states like New Delhi, Haryana, Punjab, Rajasthan, Madhya Pradesh, Uttar Pradesh, Maharashtra, Gujarat. This campaign is in a form of an Election Convoy and will cover over 33 cities.

Here’s a bit of information about Zee Cine Awards. The event, held in association with Dubai Media City, will take place on February 26 before an audience of over 8,000 and an international television audience of hundreds of millions. Over 200 leading Indian film actors, actresses, producers, directors, music directors will attend the event which has live performances from megastars.

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