Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Classic unveils new positioning with two brand films

27-April-2015
Font Size   16
Share
Zee Classic unveils new positioning with two brand films

Zee Classic unveiled its brand films highlighting its core proposition of ‘Woh Zamaana, Kare Deewana’ during the telecast of its musical concert ‘RD Night’ on Sunday, April 26, 2015 at 1 PM. The two brand films aim to engage and immerse today’s audiences to the most significant period in the evolution of Indian Cinema.

Designed and developed by Whyness and produced by Abstract Films, the films are directed by Pariskhit Vaidya.  They encapsulate the ethos of bringing alive an era of films that not only enchanted but was also revered by the audiences. Rehashing the cult classic path-breaking films such as Padosan and Sholay, the brand films reconstruct the scenes merged with contemporary situations and characters. Where Padosan captures the innocence of love at first sight between naïve Bhola (Sunil Dutt) and his neighbour played by Radhika Apte, Sholay  captures the thrill and action envisaged by every average adventure seeking Joe!

Speaking on the occasion, Ruchir Tiwari, Business Head, Hindi Movies Cluster, ZEEL said “Zee Classic is a trendsetter within the cluttered television environment and its success lies in the truly distinct content. Classics, in its true sense, embody the cultural and cinematic roots that exude timeless warmth transcending generations. Zee Classic with its tagline of ‘Woh Zamaana, Kare Deewana’, promises to bring home the eternal magic of classic Hindi cinema. However, in order to make the content relevant for today, we are recreating those immersive moments with our brand films that will resonate with our dedicated audiences.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India