Zee Cinema presents a youth band ‘Klub’, a branded time strip on weekdays. Apart from showing youth-oriented movies, the channel is launching various interactive features for its target. The property has been slated for the evening time band from Monday to Friday at 4:30 pm to 8:30 pm starting September 25, 2006.
Speaking on the launch of the forthcoming property, Bharat Ranga, Business Head, Zee Cinema, said, “We at Zee Cinema strive to bring the best to our viewers. With the launch of Klub, the channel aims to strike a direct chord with the youth. To keep our audience engaged we are launching a lot of interactive features on Klub. We are optimistic that Klub will add to the movie viewing experience of Zee Cinema for the viewers.”
Interactivity on Klub includes getting astrological predictions and love analysis via SMS and so on.