Zee Cinema is airing a month-long festival of romantic movies in the spirit of Valentine’s Day. The festival titled ‘Dil Deke Dekho’ features love stories from Indian cinema such as Maine Pyar Kiya, Hum Aapke Hain Kaun, Qayamat Se Qayamat Tak, Mujhse Dosti Karoge, Mere Yaar Ki Shaadi Hain and Rehna Hain Tere Dil Mein. Viewers will be able to access these titles every single night in February at 9 p.m.
Says Yogesh Radhakrishnan, Head Zee Cinema and Zee Music, says, “Zee Cinema has always been in sync with the taste of its viewers and our viewers have always been with us in making Zee Cinema the no.1 Hindi movie channel in India. It has also been our sustained effort to offer the best Hindi movies and in this beautiful month of love, Zee Cinema rekindles the light of love through the best of romantic movies.”
Some of the latest releases such as Chupke Se, Khwahish, Chori Chori, Yeh Raaste Hai Pyaar Ke, Deewane, Chalo Ishq Ladaye and Humraaz will also be telecast. Viewers will also have a chance to interact through an interactive Dil Deke Dekho van, which will travel across 40 cities covering Maharashtra, Gujarat, Rajasthan, Bhopal, Chandigarh, Haryana and Kolkata. This van will host a quiz on Bollywood movies and consumers will get a chance to win mementos of Dil Deke Dekho from Zee Cinema.