Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Cinema launches new brand awareness campaign in four cities

20-August-2016
Font Size   16
Share
Zee Cinema launches new brand awareness campaign in four cities

According to studies, the beauty and salon industry in India stands at a whopping Rs 6,1534 crore with a CAGR of 14 percent. 2015 saw tremendous growth and expansion in both organized and unorganized markets. However, the unorganized market occupies a large- 70 percent of the pie. Grabbing this opportunity,  Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

 Be it the latest ponytail look sported by Akshay Kumar or the Ghajini look of Aamir Khan, we all turn to Bollywood for the latest haircuts and grooming trends. Zee Cinema, true to its proposition of ‘Movies.Masti.Magic’, will have contextual branding in hundreds of local salons through mirror-branding, chair branding, foam-board branding on walls and glass-panel branding amongst others to ensure brand recall amongst it’s ardent viewers. With quirky one-liners and actors daunting the latest hairstyles, the branding will be a seamless integration of movies and style. Adding another feather to its hat, Zee Cinema is the first Hindi Movie channel to identify the opportunity and execute the novel campaign starting from Maharashtra focusing on the core audience of the channel.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.