Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Cinema launches new brand awareness campaign in four cities

20-August-2016
Font Size   16
Zee Cinema launches new brand awareness campaign in four cities

According to studies, the beauty and salon industry in India stands at a whopping Rs 6,1534 crore with a CAGR of 14 percent. 2015 saw tremendous growth and expansion in both organized and unorganized markets. However, the unorganized market occupies a large- 70 percent of the pie. Grabbing this opportunity,  Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

 Be it the latest ponytail look sported by Akshay Kumar or the Ghajini look of Aamir Khan, we all turn to Bollywood for the latest haircuts and grooming trends. Zee Cinema, true to its proposition of ‘Movies.Masti.Magic’, will have contextual branding in hundreds of local salons through mirror-branding, chair branding, foam-board branding on walls and glass-panel branding amongst others to ensure brand recall amongst it’s ardent viewers. With quirky one-liners and actors daunting the latest hairstyles, the branding will be a seamless integration of movies and style. Adding another feather to its hat, Zee Cinema is the first Hindi Movie channel to identify the opportunity and execute the novel campaign starting from Maharashtra focusing on the core audience of the channel.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...