Zee Cinema has brought back its successful Saturday night film property ‘Shanivaar Ki Raat’ though this time with a new dimension added to it. Riding on the popularity of ‘Shanivaar Ki Raat Amitabh Ke Saath’, the channel will now showcase latest Bollywood blockbusters under the new property, ‘Shanivaar Ki Raat Sitaroon Ke Saath’ at 8 pm.
The revamped property is also associating with the vibrant upcoming movie, ‘Jaane Tu Ya Jaane Na’, introducing the actor Imran Khan.
Akash Chawla, Deputy Vice President, Marketing, Zee Cinema, said, “We are very grateful to our viewers for making Shanivaar Ki Raat a great success. This transition is undertaken with the intention of increasing the spectrum of Shanivaar Ki Raat by offering blockbusters by superstars to our audiences. Zee Cinema has always offered the best of Silver screen to its viewers in an attractive package. We are extremely happy to associate with Jaane Tu Ya Jaane Na which comes as a part of Zee Cinema’s proposition as we now move towards the new generation of fresh movies and Imran, the next heartthrob of young India, complements our philosophy.”
Zee Cinema has launched the ‘Imran Khan Ko Jaane Tu Ya Jaane Na Contest’ wherein viewers have to answer two simple questions with their own details through an SMS to 57575. The college that will top the participation in the contest would be visited by Imran himself. Shanivaar Ki Raat Sitaroon Ke Saath has a line up of movies like Vivah, Jab We Met, Hera Pheri, Fool N Final and many more.
Zee Cinema has also undertaken an aggressive 360 degree marketing campaign to promote Shanivaar Ki Raat Sitaroon Ke Saath. The campaign would include outdoor adverting, below-the-line activities and on-ground activities among others.