Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee channels launch on YuppTV across the Middle East

30-May-2015
Font Size   16
Share
Zee channels launch on YuppTV across the Middle East

YuppTV  has announced  the launch of the repertoire of  channels from Zee Entertainment in the Middle East.  Middle East viewers will experience the gamut of entertainment offered on key Zee channels like Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, Zee Bangla, Zee Marathi, Zee Kannada, Zing, Zee News, Zee Smile and many more channels which will be added to the bouquet soon.

Zee Entertainment has a viewership of over 960 million viewers globally. The bouquet of channels launched in the Middle East will give viewers access to popular Zee serials in Hindi and in regional languages, news coverage, health and living programs as well as movies in multiple Indian languages.

The move to embrace the Middle East in its ambit and scope enables YuppTV from in being a provider delivering 200+ Indian TV Channels worldwide in 13 languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with unlimited Movies via YuppTV App on Amazon Fire TV, Android TV, Google App, LGTV, Opera, Panasonic, Samsung TV, WD, Android and iPhone. Presently languages being offered in Middle East   include Hindi, Bengali, Marathi, Telugu and Kannada.

“Middle East provides a prime viewership base with unlimited potential for Indian television with Hindi and regional languages all set to capture a huge following. Taking Zee Entertainment, one of India’s largest television broadcasters to host its channels on YuppTV for viewers in the Middle East gives us as much pleasure as it will bring to the eager viewers. The increasingly vast South Asian population in the Middle East can now watch their favourite Zee content on our platform. They can now enjoy the shows of their choice on Zee channels whenever and wherever they choose to,” said  Uday Reddy, Founder and CEO of YuppTV.

Manoj Mathew, Chief Content and Creative Officer for Zee Entertainment MENAP said, “Apart from being India’s leading television network with huge popularity in India and overseas, we are also the only network to offer varied local flavour in our programming for South Asian viewers. Our first locally produced drama series for Middle East viewers called Parwaaz got us record viewership last year. Similar experiments for content with a local connect is what differentiates us from the other South Asian broadcasters and makes us the preferred choice of our viewers. We manage to capture the attention and elicit delight and interest from every segment of viewers, with offerings in every genre. News, Entertainment, Infotainment, lifestyle, we cover it all comprehensively. Our alliance with YuppTV to offer Zee bouquet of channels to subscribers in the Middle East is both exciting and enriching. Availability of YuppTV on various internet enabled devices enhances Zee’s reach multi folds. It is our firm belief that our offerings will be highly appreciated and viewers will enjoy the channels and their content as we create programmes of specific interest to please our various segments of audiences.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...