Zee Café will be launching Zee Café-HD to redefine the experience of enjoying English entertainment. Starting from 21st November, the channel will showcase fan-favorites and critically acclaimed series. It will present the latest shows along with the U.S and engage with fans.
Ali Zaidi, Business Head, Zee Café said, “Over the years, the demand for English entertainment content has grown many fold. Audiences are willing to invest their time and money to watch the best and the latest. According to the FICCI 2015 Report, there are 4 million HD subscribers accounting for 10 per cent of total DTH subscribers. The point is that over 15 per cent of the increase in DTH subscribers has been with those opting for HD connections. We have been trendsetters in the industry, and the demand for our shows makes us rule the points table every week. With Zee Café-HD, we are now taking this experience a notch higher.”
#ThePlaceToBe campaign will be launched to reiterate all the attributes of the channel that makes watching Zee Café and Zee Café-HD a must.
Commenting on the campaign, Zaidi adds, “Some of the biggest and award-winning shows—such as House Of Cards, Gotham, The Big Bang Theory, The Vampire Diaries, and Criminal Minds, among others—have helped reinforce our position. Additionally, unique viewing formats, like premiere marathons, shows Along With The U.S., and live telecasts of international events, have helped us remain the most popular English GEC amongst viewers. #ThePlaceToBe is a very unique campaign, conceptualized internally, and will help reinforce the USPs of both the channels. The campaign will be spread across all mediums—outdoor, radio, TV, as well as print—to promote the new HD offering. There will be an integrated approach to reach out to our viewers.”
In 2007 that Zee Café started the concept of airing shows Along With The U.S., and currently premieres popular shows, such as Pretty Little Liars, The Vampire Dairies and The Big Bang Theory, under the same property. Zee Café was also the first English entertainment channel to get into original programming, with Bombay Talking, India’s first ever English fiction show. Look Who’s Talking with Niranjan, which just concluded its second season, was another property we created keeping in mind the taste of our viewers.
The channel also plans to air back-to-back episodes of popular shows, as part of our premiere marathons—a successful trend that Zee Café started earlier this year, with House of Cards season 3. On receiving an overwhelming response from the viewers on the House Of Cards marathon, Zee Café recently aired, Selfie, the complete series, also as a premiere marathon. An upcoming premiere marathon will be the first season of the successful comedy, Young and Hungry, while many other hit shows will also be aired uninterrupted in the near future. The year will end with the live telecasts of international events, Miss World and Miss Universe, exclusively on Zee Café and Zee Café-HD.