Top Story


Home >> Media - TV >> Article

Zee Café appoints What’s-On-India as exclusive preview partner

Font Size   16
Zee Café appoints What’s-On-India as exclusive preview partner

What’s-On-India channel has announced a deal with English GEC Zee Café, wherein it will be the exclusive preview partner for two of Zee Café’s new prime time series launches scheduled for July, ‘Happy Endings’, which premiered on July 20, 2011 and ‘Californication’, which premieres on July 25.

As part of this relationship, What’s-On-India will promote ‘Happy Endings’ and ‘Californication’ on all its platforms, including the What’s-On-India channel, on the portal, on social networks, including Facebook and Twitter, among others, and inside media trade.

Commenting on the development, Abrar Shaikh, GM, What’s-On-India, said, “Zee Café has engaged with us for their most promising properties this quarter that have done very well internationally. However, the challenge today with tremendous amount of action in the English entertainment space is for good shows to find their right audience. We are ensuring a big consumer and trade push from our end to generate curiosity and eyeballs for both shows. Our mandate would be to lead viewers via exclusive previews and extended showcase slots on our channel plus online and social network triggers to the original programme on Zee Café.”


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline