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Zee Business to launch two shows -- ‘Zindagi Live’ and ‘Mobiles & More’

Zee Business to launch two shows -- ‘Zindagi Live’ and ‘Mobiles & More’

Author | exchange4media Mumbai Bureau | Friday, May 11,2007 9:34 AM

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Zee Business to launch two shows -- ‘Zindagi Live’ and ‘Mobiles & More’

Zee Business is launching two new shows next week. ‘Zindagi Live’ will debut on May 14 as the first combo show on lifestyle, shopping, careers, informed spending and infotainment. The second show is ‘Mobiles & More’ that is dedicated to the growing mobile handset market, and seeks to inform viewers and help them choose a handset of their choice within their budget.

An official communiqué quoted: “‘Zindagi Live’ is a value-for-money show, educating and informing viewers about products in the same categories, in an effort to help them make an informed buying decision.”

The programme also has dedicated segments on careers, health, beauty, movies, travel, best deals, interiors, homes and weekend getaways.

The communiqué further quoted: “As the name suggests, ‘Mobiles & More’ is your guide to buying a mobile phone. It is not just about the latest handset, but handsets that you want in your budget. The show looks at all this and more. It also compares a new phone with a similar phone in its category, and generates a report card on the phone, keeping in mind pre-defined parameters.”

Zindagi Live will be telecast every Monday, Wednesday and Friday at 9.30 pm. ‘Mobiles & More’ will begin next weekend and will be aired on Sundays at 10 am.

Tags: e4m

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