Top Story


Home >> Media - TV >> Article

Zee Business to air a unique reality show as run-up to Budget

Font Size   16
Zee Business to air a unique reality show as run-up to Budget

Reality shows are becoming a popular genre of television programming. Yet another innovation in this domain will be seen shortly with Zee Business's reality show 'Harish Arora Ka Budget'. The show revolves around how a common man manages his monetary requirements and how the upcoming Union budget will affect him.

Harish Arora is the common man in Zee Business's reality show, married with two children. He works with the State Bank of India. A typically middle class family, the Aroras reside in a flat located in a posh South Delhi locality. Starting February 1, Arora is going to be on Zee Business for the whole of the next month, facing the Zee Business camera each day to give an account of his income as well as his wife's income and also account for every rupee he spends. The programme will focus on how he manages his family's daily budget to save at the end of the month.

"Zee Business's focus is to take the viewer through Harish Arora's month-long journey till the Union budget is revealed to the nation and the affect it has on his household budget," said Sameer Ahluwalia, Editor, Zee Business.

Asked about the reason behind this very real reality show, Ahluwalia said, "We wanted to do something outside of panel discussions, debates, interviews, etc., something which relates us with the general viewer and vice versa. Apart from the upcoming budget initiative, we plan to do more reality shows to take television viewing to a new level. Zee Business is the most watched business channel and we will work incessantly to maintain the position."

Positioned as a personal finance channel, Zee Business, India's first Hindi business news channel, was launched on November 30, 2004.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.