Zee Business joins hands with Synovate for first B-School survey by an Indian TV channel
Zee Business is conducting a B-School survey in association with international research firm Synovate. The survey, claimed to be the first such B-School survey in India by a TV channel, would be a ready reckoner for both aspiring B-School students and recruiters. The survey results are expected to be out by the end of this month.
Barun Das, CEO, Zee News Ltd, said, “This is our first initiative to connect with B-Schools and the future business professionals. The final judgment will be made by the Zee Business editorial. The Survey results will be featured as a series of special episodes in Zee Business.”
According to Raktim Das, Business Head, Zee Business, “The key aspect that will set our survey apart from the many B-School surveys in the country will be our focus on the Global Linkages – be it global placements, international internships, placements, intellectual capital, or global faculty.”
The Zee Business B-School Survey is currently on and is being carried out across the top 10 cities of Delhi, Mumbai, Kolkata, Chennai, Bangalore, Patna, Guwahati, Lucknow, Jaipur and Ahmedabad. A special microsite has also been created for the general public to give their opinion on which they feel should be India’s best B-School.
“Our methodology is a very robust one. We are polling all the stakeholders of a B-School, comprising MBA wannabes, recruiters, young executives, current MBAs, and management school faculty. We are not trying to quantify parameters that are debatable such as the number of academic papers written by the B-School’s faculty or how many books it has in its library or how big the campus is,” said Samir Ahluwalia, Editor, Zee Business.
Our typical marketing budget is usually 10 per cent of the topline spend