Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Business joins hands with Synovate for first B-School survey by an Indian TV channel

15-July-2008
Font Size   16
Share
Zee Business joins hands with Synovate for first B-School survey by an Indian TV channel

Zee Business is conducting a B-School survey in association with international research firm Synovate. The survey, claimed to be the first such B-School survey in India by a TV channel, would be a ready reckoner for both aspiring B-School students and recruiters. The survey results are expected to be out by the end of this month.

Barun Das, CEO, Zee News Ltd, said, “This is our first initiative to connect with B-Schools and the future business professionals. The final judgment will be made by the Zee Business editorial. The Survey results will be featured as a series of special episodes in Zee Business.”

According to Raktim Das, Business Head, Zee Business, “The key aspect that will set our survey apart from the many B-School surveys in the country will be our focus on the Global Linkages – be it global placements, international internships, placements, intellectual capital, or global faculty.”

The Zee Business B-School Survey is currently on and is being carried out across the top 10 cities of Delhi, Mumbai, Kolkata, Chennai, Bangalore, Patna, Guwahati, Lucknow, Jaipur and Ahmedabad. A special microsite has also been created for the general public to give their opinion on which they feel should be India’s best B-School.

“Our methodology is a very robust one. We are polling all the stakeholders of a B-School, comprising MBA wannabes, recruiters, young executives, current MBAs, and management school faculty. We are not trying to quantify parameters that are debatable such as the number of academic papers written by the B-School’s faculty or how many books it has in its library or how big the campus is,” said Samir Ahluwalia, Editor, Zee Business.

Tags

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands