Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee Business channel set for launch on July 15

21-June-2004
Font Size   16
Zee Business channel set for launch on July 15

Zee Telefilms is all set to launch its latest offering, the 24-hour Zee Business channel, on July 15, 2004 on the direct-to-home (DTH) platform. Disclosing this to exchange4media, Laxmi Narain Goel, Director, News Group, Zee Telefilms, said that trial runs would begin from July 7. The channel would be available in C&S homes by September, he added.

An upbeat Goel said that Zee Business will be India's first indigenous business channel. "The programming will be fully in-house and aim at mass viewership. Zee Business will appeal to a much wider audience. We will not restrict ourselves to just the niche business news viewers," he added.

The channel's logo, look, colours and music are all ready. From the preview shown to exchange4media, the new channel will be very contemporary and slick.

When asked why the launch was being made first on the DTH platform which had a limited reach of 120,000 homes nationwide, Goel explained, "The licence for C&S homes will be available to us only around the end of July. Since we are ready with the programming, staff and other infrastructure, we decided to launch it on DTH without waiting any further. Besides, that also gives us a timeline of an additional four to six weeks to test the channel and establish it fully by the time we reach the C&S homes in August-September."

At the same time, Goel said the number of DTH homes is poised for a quantum jump from next month. "From July there will be 100 channels available on the DTH platform against 48 channels currently. Our estimate is that this will lead to a daily addition of 2,000 households to DTH."

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India