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Zee Business bets big on feature programmes to spruce up weekend line-up

Zee Business bets big on feature programmes to spruce up weekend line-up

Author | Sumita Patra | Wednesday, Mar 22,2006 7:02 AM

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Zee Business bets big on feature programmes to spruce up weekend line-up

Zee Business has spruced up its weekend programming beginning March. The channel is betting big this month by adding new shows and has taken into consideration its punchline – ‘Aapka Faayda’ – while conceptualising the new shows.

To begin with, the channel has started airing ‘Aaj Ki Badi Khabar’ from March 20. The 30-minute show airs from Monday to Friday at 9.30 pm and brings out incisive analysis of experts from different fields on the day’s big story.

The channel will attempt to go beyond headlines through its weekly show, ‘Aisa Bhi Hota Hai’. The show will not only cover business issues, but will also delve deeper into showcasing some unusual stuff. ‘Aisa Bhi Hota Hai’ will be aired starting this Sunday at 2 pm, with a repeat telecast on Saturday at 7 am.

The other shows to be aired from March 25 include ‘Everything Hollywood’, ‘Vakil Sahib’ and ‘Hi-Fi’. ‘Everything Hollywood’ (Saturday, 11.30 pm) will encapsulate the week’s Hollywood news and will provide the viewers with wholesome entertainment by way of latest premiers, gossips and interviews.

According to Samir Ahluwalia, Editor, Zee Business, ‘Vakil Sahib’ (Saturday, 8.30 pm) would be the first legal interactive show on television. The show will highlight an issue every week and will have on its board a panel of lawyers, who will sort out the legal queries of the people.

Another show to be aired from March 25, ‘Hi-Fi’ (Saturday, 9.30 pm), will be a technology show, wherein the channel will compare the same product of two different brands. The show will give a chance to the viewers to decide on their preferable brand.

Explaining the strategy behind coming up with these shows, Ahluwalia said, “We needed to give a fresh look to the weekend programming. As you can see, all the new shows are pegged at the weekend. Also, we felt that viewers needed a right mix of programming over the weekend. With stock markets closed and hardly any business news coming in, feature programmes were the best bet.”

Among the other line up, the channel will also air ‘Top News’ from Monday to Friday at 9 pm beginning March 27. Providing a clear perspective on what the show would be like, Ahluwalia said, “‘Top News’ is for people who want all the news in a short span of time. We promise to deliver the headlines, stock news, commodity news, business news, sports news and world news in 30 minutes. Top News will give viewers 60 news nuggets in this time. We expect viewers to tune in to us to get all the action of the day in a pacy manner.”

Asked whether the channel had replaced any of its existing shows to strengthen its weekend programming, Ahluwalia said, “We have not replaced any show. All we have done is redefine our weekend programme, keeping in mind viewing habits and viewer profile.”

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