Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee beefs up programming, launches horror series from Nov 6

04-November-2004
Font Size   16
Share
Zee beefs up programming, launches horror series from Nov 6

In a bid to provide the viewers a wider arena of programming, Zee TV is ready with a horror series going on air from November 6. Programming Head Ashwini Yardi says the new horror series will replace 'Jeena Isi Ka Naam' in the 8 pm slot. Since long the channel had no horror serial in its kitty. The decision to launch the new series was taken keeping the viewers interest in mind.

Elaborating further on the new programme, Yardi said, “Rooh is a series of super natural stories. It is an on-going series and the number of episodes is not fixed. It is a thriller show that has more to it than just black magic, witches and ghosts. It’s a show that leaves viewers questioning about things around them. Shivam Nair, Anand Rai, Mohit Hussain are some of the acclaimed directors who have contributed to this one-hour horror story series.

As Yardi puts it, the new series is definitely going to attract audiences who are always on the hunt for something more exciting and enticing. “With ‘Rooh’ we are further strengthening our weekend programming and fulfilling the promises to provide our audience with multi-genre programming and wholesome entertainment,” she said.

In past, Zee TV has presented many such one-hour story series like Rishtey, Woh, X-Zone and Saturday Suspense, however, ‘Rooh’ promises to be a novel series.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016