Zee Network has tied up with Media Overseas, a subsidiary of Canal+ Group, for launch of its channels – Zee TV, Zee Cinema and Zee Muzic – on their multi-channel satellite pay-television platform.
The service will be available on three major Media Overseas Platforms – Canal Sat Reunion in Reunion Island, Canal Sat Maurice in Mauritius and Canal Sat Horizons in more than 20 countries in Africa such as Senegal, Cameroon, Togo, Mauritania, and the Democratic Republic of Congo.
The service was launched commercially from December 14, 2006 for Indian Ocean Islands – Mauritius, Reunion, Madagascar, Seychelles, Mayotte and Camoros – and shall be available for French speaking countries in rest of Africa from January 15, 2007 onwards. The cinema and TV channels shall be available with sub-titles in French.
Speaking on the launch, Dheeraj Kapuria, CEO-International Business, Zee Network, said, “We take great pleasure in announcing the tie-up with Media Overseas for the launch of three Zee channels with French sub-titles for Zee TV and Zee Cinema. French is the main language in many countries in this region and by bringing Zee channels with French sub-titles, not only will we increase our proximity with the viewer, it will also open a new market for us.”
“We decided to launch this service for the segment after extensive research and feedback, where we found that this segment has great fondness for content from the Indian sub-continent, but a gap exists due to language barrier. After Multichoice, with whom we already have a tie-up, Canal Sat is the next major pay television platform in the region and through this tie-up, Zee has widened its reach, its products in Africa and enforces its position as market leader,” he further said.
With this step, Zee has made yet another move to expand its reach in the international market. The Network has in the past one year launched its sub-titled or dubbed services in Indonesia, Malaysia, Russia, the Middle East and announced plans for entry into China.
Zee’s channels would be uplinked on NSS7 and Eutelsat W2 from the playout centre of Canal in France.