The success of the talent hunt show ‘Garnier Fructis Sa Re Ga Ma Pa’ has given Zee Bangla an edge over other Bengali channels. ETV Bangla, which was the leader in the Bengali regional GEC domain, has been relegated to the second position after a long time, with Zee Bangla being in the first position since the last few weeks.
The final of the talent hunt show was held on March 4, which was a special live show from 7 pm to 12 midnight. Said Rajib Chatterjee, Business Head, Zee Bangla, “The Sa Re Ga Ma Pa finals fetched us a TVR of 17.8 per cent across the three SECs in the age group of 15 and above. It also gave us 81 per cent channel share. The shares for the same time slot of our main competitors were eight per cent for ETV Bangla, four per cent for Akaash Bangla, and the balance seven per cent made up by the others like DD, Star Ananda, 24 Ghanta, Tara Newz and Kolkata TV.”
Chatterjee also added that the GRP for the week from March 4-10 for Zee Bangla was 617 across the three SECs in the 15+ audience in entire West Bengal, while it was 453 and 154 for ETV Bangla and Akaash Bangla respectively.
The talent hunt that started in December 2006 was telecast from Monday to Wednesday. Initially, 60 contestants took part in the challenge. The auditions of the programme were held in different parts of West Bengal including Silliguri, Jalpaiguri, Durgapur and Asansol. The final was held at the Howrah Indoor Stadium.