In a bid to connect with its audience and launch its new reality show ‘Banglar Sera Paribar’, Zee Bangla has embarked on a road show in Kolkata. So far, the channel claims to have connected with over 12,000 people. The show went on air on June 7, 2012.
“The main objective of the show is to consolidate the presence of Zee Bangla. This show will create brand awareness and the reach of audience will be on a new high,” said Shravanty Roy, Marketing Head, Zee Bangla.
She also said that through these promotions the brand is finally coming near to the audience and this is the main leverage the organisation is getting.
In order to create awareness, both above the line and below the line activities has been done.
Tools such as outdoor, radio, TV, and digital have been used to create a buzz for the show.