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Zee Bangla completes 7 years; to focus on strengthening its programming

18-September-2006
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Zee Bangla completes 7 years; to focus on strengthening its programming

Zee Bangla, the Bengali channel from the Zee stable, has completed seven years. The channel was launched in September 1999 and was the second regional channel from the Zee stable to go on air.

Speaking on the occasion, Nitin Vaidya, Senior Vice-President and Head, Zee Network, said, “Zee Bangla has been growing from strength to strength in the past seven years. We have consistently improved our ratings and this GRP of 283 on our seventh anniversary is the best gift we could have wished for. We will continue to strengthen our programming, constantly innovating to ensure that audiences stay glued.”

According to Zee sources, some of the popular Bengali programmes currently on Zee Bangla include ‘Khela’ and ‘Ek Din Pratidin’ and the comedy show ‘Mirakkel’, anchored by Mir. Other new programmes include ‘Syllabus Barry Sir’er Sathe’, the first syllabus based quiz show in Bengali; ‘Tintin’, the popular animated series of the boy-journalist-cum-adverturer, in Bengali; and ‘Searchlight’, a dramatised version of crime files of West Bengal and Calcutta Police.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.