The Subhash-Chandra promoted Zee Telefilms today bagged a $40 million deal from Mondo TV, Europe’s second-largest animation channel, for developing animation content in India.
The project will be implemented by the Zee Institute of Creative Arts, a Zee group company under Padmalaya Telefilms.
Senior Zee executives said it was a strategic deal for both the companies as they would make an entry into eachother’s markets. The deal was signed and announced at Cannes today.
The deal will see the European company moving key development initiatives to India.