Despite the continuing spat over cricket telecast rights, Zee is consolidating its latest venture of launching a sports channel. The telly major has announced the appointment of Punit Goenka as the Business Head of Zee Sports.
Currently, Goenka is serving as the CEO and full-time President of ASC Enterprises – the promoter of Dish TV, India's first direct-to-home service provider. Beginning his career in 1995 with the Essel Group, Goenka made his mark with Zee Music, where he held the position of Executive Director. Since then he has been contributing to several Essel Group projects at the corporate decision-making level.
However, after the Zee–ESPN STAR Sports fight over acquiring the BCCI cricket telecast rights for the next four years turned into a legal battle, the court made a hearing yesterday and declared that no temporary rights would be awarded for the forthcoming match on October 6 to any party. In effect, this means that the match would go without being shown on Indian television at all.
The next hearing for the case will take place in the Mumbai High Court today.