In line with its plans to strengthen its senior sales team, Zee Entertainment Enterprises (ZEEL) has brought on board Mona Jain as EVP - Cluster Head and Rahul Sharma as Senior VP - National Sales Head. Both the appointments are with effect from today, March 5, 2014.
Commenting on both the appointments, Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprises said, “We are extremely happy to have two media stalwarts join us from the industry. Mona brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies and clients. She will play a key role in developing brand solutions, setting up a business model for geo-targeting and agency relationship management. She will also head the North region leading the Business Development team, new initiatives and niche channels.”
Sehgal further said, “Rahul comes with a digital background, which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping the company achieve its business objectives.”
Jain has been a media professional for more than 20 years. Over the years, she has worked with ZenithOptimedia, Cheil Communications, GSK, Draftfcb+Ulka, Mudra Communications, Contract Advertising and HTA (now JWT). In her last stint, she was CEO of VivaKi Exchange.
On joining ZEE, Jain said, “I am extremely pleased to be stepping into this position. ZEE looks poised for huge growth and it will be very exciting to be a part of this journey.”
Sharma has over 20 years of experience in media and FMCG and has worked with INX News, NDTV Imagine, STAR India, MTV Networks, BBC Worldwide India, ABP, GE Lighting India and Nestle India. Prior to joining ZEE, he was working with Ibibo Web as President, Ibibo Ads.
On his new role, Sharma said, “I have been a part of television and it is homecoming for me. I am excited to join ZEE and be a part of the biggest television network.”