Top Story

e4m_logo.png

Home >> Media - TV >> Article

ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team

06-March-2014
Font Size   16
Share
ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team

In line with its plans to strengthen its senior sales team, Zee Entertainment Enterprises (ZEEL) has brought on board Mona Jain as EVP - Cluster Head and Rahul Sharma as Senior VP - National Sales Head. Both the appointments are with effect from today, March 5, 2014.

Commenting on both the appointments, Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprises said, “We are extremely happy to have two media stalwarts join us from the industry. Mona brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies and clients. She will play a key role in developing brand solutions, setting up a business model for geo-targeting and agency relationship management. She will also head the North region leading the Business Development team, new initiatives and niche channels.”

Sehgal further said, “Rahul comes with a digital background, which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping the company achieve its business objectives.”

Jain has been a media professional for more than 20 years. Over the years, she has worked with ZenithOptimedia, Cheil Communications, GSK, Draftfcb+Ulka, Mudra Communications, Contract Advertising and HTA (now JWT). In her last stint, she was CEO of VivaKi Exchange.

On joining ZEE, Jain said, “I am extremely pleased to be stepping into this position. ZEE looks poised for huge growth and it will be very exciting to be a part of this journey.”

Sharma has over 20 years of experience in media and FMCG and has worked with INX News, NDTV Imagine, STAR India, MTV Networks, BBC Worldwide India, ABP, GE Lighting India and Nestle India. Prior to joining ZEE, he was working with Ibibo Web as President, Ibibo Ads.

On his new role, Sharma said, “I have been a part of television and it is homecoming for me. I am excited to join ZEE and be a part of the biggest television network.”

 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...