The 8PM slot is seeing an interesting turn of events in week 26, with Mythological Drama v/s Serials. Till Week 25 Colors and Star Plus have been leading with their offerings Balika Vadhu and Tu Mera Hero, but week 26 has seen a twist in the tale. As per Week 26 of TAM data, Zee's Jodha Akbar is leading the 8PM slot for Hindi GECs followed by Sony's Sankat Mochan Mahabali Hanumaan.
During IPL, the 8 PM slot saw a significant drop in viewership. Post IPL seeing a return of viewership to Hindi GECS with a healthy Time Spent as well .
In Week 26 there were story highpoints in Jodha Akbar on Zee, Empresses Jodha has returned to normal health & the tension of Emperor Akbar about her health has subsided.
On Sony the new launch Sankat Mochan Mahabali Hanumaan started from Week 19, showcasing the adventures of young Hanumaan has worked in favor of Sony giving it a challenger position.
Also in Week 26, Sankat Mochan Mahabali Hanumaan had played 1-hour episodes throughout the week covering "Hanumaan vs Virkshasur" theme.
Source : TAM Media Research
Analysis conducted by S-Group, an Analytical arm of TAM Media Research