Top Story


Home >> Media - TV >> Article

Zee 24 Taas’ ‘Tight Slap’ for better roads in Mumbai

Font Size   16
Zee 24 Taas’ ‘Tight Slap’ for better roads in Mumbai

Zee 24 Taas has rolled out a social initiative, called ‘Sansanit Kanakhali’ (One Tight Slap) to highlight/ expose the worsening condition of Mumbai roads, especially during monsoons. Sansanit Kanakhali lets viewers post one hard, ringing slap to those responsible for these road conditions.

The initiative gives an opportunity to the common man to share and exhibit his anger about the bad condition of roads in and around their home, workplace or the entire route between both of them. The objective is to get maximum participation through Facebook application or through sending SMS to Zee 24 Taas about the condition of roads they are affected by most.

The initiative aims at highlighting particularly bad stretches of monsoon-ravaged roads across the city, and turning the spotlight on those responsible. As the leading Marathi news channel, Zee 24 Taas is uniquely equipped to give an idea like this a much wider platform. Facebook page, Sansanit Kanakhali, invites viewers to post photographs of particularly bad stretches. To vote, you post a Slap – something the Mumbaikar has long been itching to give the jokers who are supposed to maintain our roads – and who fail miserably every monsoon. The very worst road in the Wall of Shame –the grand winner of sorts – will be declared after a month, and the people responsible will be grilled in a special program telecast on Zee 24Taas.

The campaign will be promoted though cross channel promos, Print & online ads as well as through a particularly novel channel i.e. the use of street theatre – with the plays to be filmed live by the Zee 24 Taas team.

The URL address for Facebook application page is where in people can like the page to get started and upload a picture of affected road onto the ‘wall of shame’, they can also post a slap on the pictures uploaded themselves as well as by others. Viewers can also send in SMSes.

The campaign will also be supported by on air programming on Zee 24 Taas via news stories, coverage and debate and discussions during prime time.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...