Wire & Wireless (India) Ltd, (WWIL), a Zee network enterprise which is growing at an annualised rate of 35 per cent, will be using a brand mascot to strengthen its digital cable brand GalaxZee. The mascot is in keeping with GalaxZee’s high quality and personalised service.
Deepak Chandnani, CEO, WWIL, said, “We offer the best digital cable technology and promise to provide outstanding customer service. The brand mascot will help GalaxZee to identify with today’s consumer, reinforcing the brand values of modern, technology savvy, friendly and trustworthy.”
Digital cable offers DVD picture quality and stereophonic sound that enhances television viewing. But the company claims that GalaxZee caters to consumer needs in four important ways, and this is what makes it different from other forms of TV viewing.
GalaxZee has the capacity to offer 1,000 digital channels apart from local cable channels, covering entertainment, news, interactive games and movies. Secondly, it offers 24x7 personalised doorstep service at short notice. It also offers uninterrupted signals even during bad weather and poor external conditions. The absence of any external equipment ensures that the signals are not affected by other hazards such as birds disturbing the disc, theft, etc.
GalaxZee is also easy to install and requires no maintenance. With digital cable, the existing cable or television set-up needs no change, but all that is required is the installation of a set top box with the TV, which could be done by the local cable operator. The cost of initial installation is also low, and with the ongoing festival premium package, GalaxZee provides the set top box with a three-month subscription for Rs 1,899. This package is available only in Mumbai.