Week 31 saw Z Marathi jump to 483 GRPs, an all-time high for not just the channel, but for any Marathi General Entertainment Channel according to TAM data.
It saw an increase of 37 GRPs as compared to the previous week on the back of 48 GRPs brought in by the airing of ‘Dr Prakash Baba Amte’. ‘Dr Prakash Baba Amte – The Real Hero’, starring Nana Patekar in the lead role, clocked a rating of 7.8 to become the third highest rated movie in the Marathi Regional space. ‘Lai Bhari’ and ‘Duniyadari’ occupy the top 2 positions with 12 and 9.5 TVR respectively. Z Marathi went past its previous high of 448 GRPs set in Wk 19-2015 when the channel’s mythological property centred on the much revered Khandoba, ‘Jai Malhar’, was telecast over the weekend and had also brought in 48 GRPs.
The movie premiere, which is a biopic on the lives of Dr Prakash Baba Amte and his wife, was supported with a month of promotions across 6 Marathi channels. While 672 spots were aired on Z Marathi, 1505 spots were aired on the other 5 channels. The promotions reached 60% of the CS4+ audience at a frequency of 25.
The WTP was also the top property of the week in Maharashtra market. Following properties were the Top 5 for the genre.
Source : TAM Media Research
Analysis conducted by S-Group, an Analytical arm of TAM Media Research