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Your TV Maybe Switching Channels

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Your TV Maybe Switching Channels

The biggest non story for the TV world last year was the non implementation of Conditional Access System (CAS). It is an accepted fact that Indian TV's Tryst with technology though is inevitable and imminent. A brief overview then of how addressability systems are set to change and how this impacts all of the major stakeholders - the viewer, the broadcaster, the multi system operator & the last mile operator is warranted.



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