Top Story

e4m_logo.png

Home >> Media - TV >> Article

Young Turks score for ESPN-SS and Advertisers. Exciting final of NatWest series deliver historic TVRs. Women, South India still not watching.

29-July-2002
Font Size   16
Young Turks score for ESPN-SS and Advertisers. Exciting final of NatWest series deliver historic TVRs. Women, South India still not watching.

The recent Cricket final at Lords was indeed historic, not just for a few young turks who powered the Indian win, but also for the broadcaster ESPN-SS and its advertisers.The average 8-hour TVRs for the Final, amongst male watcher, delivered a whopping 13.0%. This is significantly higher than the benchmarks of average 6-7% TVRs for ODI, involving the Indian team. Several advertisers like TVS Victor (the highest- 400 seconds in final), Pepsi and Maruti (it had higher exposure on final than other tournament matches) have gained.

But cricket, even big time Indian cricket, continues to be a male sports with women watching about half as much as males. To widen the popularity of Cricket, perhaps broadcasters need to pay much attention. Also, the ratings for an important southern market like Chennai are abysmally low.

Find out all the trends for a comprehensive analysis of NatWest series.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...