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Young Turks score for ESPN-SS and Advertisers. Exciting final of NatWest series deliver historic TVRs. Women, South India still not watching.

Young Turks score for ESPN-SS and Advertisers. Exciting final of NatWest series deliver historic TVRs. Women, South India still not watching.

Author | exchange4media News Service | Monday, Jul 29,2002 8:07 AM

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Young Turks score for ESPN-SS and Advertisers. Exciting final of NatWest series deliver historic TVRs. Women, South India still not watching.

The recent Cricket final at Lords was indeed historic, not just for a few young turks who powered the Indian win, but also for the broadcaster ESPN-SS and its advertisers.The average 8-hour TVRs for the Final, amongst male watcher, delivered a whopping 13.0%. This is significantly higher than the benchmarks of average 6-7% TVRs for ODI, involving the Indian team. Several advertisers like TVS Victor (the highest- 400 seconds in final), Pepsi and Maruti (it had higher exposure on final than other tournament matches) have gained.

But cricket, even big time Indian cricket, continues to be a male sports with women watching about half as much as males. To widen the popularity of Cricket, perhaps broadcasters need to pay much attention. Also, the ratings for an important southern market like Chennai are abysmally low.

Find out all the trends for a comprehensive analysis of NatWest series.

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