Top Story


Home >> Media - TV >> Article

You need to get under people's skin with the news: Arnab Goswami

Font Size   16
You need to get under people's skin with the news: Arnab Goswami

Any conversation between well-known, but contrasting personality types is always interesting. Thus, when soft-spoken Sam Balsara, Chairman, Madison World and Arnab Goswami, Editor-In- Chief, Times Now, who is known for his tough talk, came together on one stage for a conversation, wide-ranging issues were covered. The topic of discussion was ‘The Next Generation News Anchor - Reinventing the way news is done’.

Sharing his journey with Times Now, Goswami highlighted that in the early days of the channel he was concerned about the viewership. “Nobody must be watching as our distribution was very low and the channel was hardly known,” Goswami said candidly, adding, “People remarked, what is Times Now, it should be ‘Times When’, this is never going to launch.”

Asking about the various aspects of news, Balsara fleshed out the importance of any local or national topic. Agreeing with his thought process, Goswami said that one should magnify a local story and build it to national context.

“This can begin with connecting to the people’s hearts,” Goswami added. He further shared, “I was giving news back in 2006 for the first time, however, I was not connecting to the people’s hearts. It was about the run downs, script, news headlines and typical journals then.”

The Times Now Editor-In-Chief added that the transformation will begin when the race for ratings ends. Further stating that this transformation is a natural progression, Goswami said that the news should come from the heart.

Times Now was a late entrant in the English news genre and hence, it faced some tough time in positioning itself. When Balsara asked about the positioning and day plan of Times Now Goswami replied by citing the example of a cricketer, who has to bat whether the conditions are in his favour or not. “When we go to bat every morning, we say that by the end of the day, the most important issue has to be associated with Times Now,” he affirmed.

He further shared, “There was one line I used when we started the channel – ‘Feel the news’. I coined the line. Thus, I wanted people to have an experience of the news and get under their skin.”

Sam Balsara and Arnab Goswami were speaking at the launch event of BW|Businessworld’s ‘The Marketing White Book 2014-15’, held in Gurgaon on April 30, 2014.

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...