Yepme.com, online fashion brand, has released its new TV commercial, introducing its brand ambassador Shah Rukh Khan. This makes Yepme the first online fashion brand in the country to be endorsed by Shah Rukh Khan. In the 30 seconds commercial, the actor, who is the national style icon is seen endorsing Yepme’ s Autumn-Winter 2014-15 fresh fashion collection. The commercial is running across leading TV entertainment, lifestyle, and news channels. Yepme has associated with top TV Shows for promoting their association with Shah Rukh Khan and will also launch its print media campaigns on leading newspapers and magazines as well. To promote the campaign digitally, the brand has launched its hash tag “#freshfashion” digital campaign to engage its customers and promote their fresh fashion range.
The ad revolves around Yepme’s #freshfashion tag line and takes one through the entire apparel design journey, highlighting the detailed elements of design, quality and originality. The TV campaign combines fashion with romance where Shah Rukh addresses his fans saying, “You should always look good. Not for the world but for the ones you love.” The commercial targets youth between 20 to 29 years of age, who desire to look good and fresh every day. The idea is to engage and convey the brand ideology through this campaign, which revolves around getting fresh fashion at the click of a button.
Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”
Shah Rukh Khan said, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fresh fashion is an extremely innovative and fashion right brand, offering the most current fashion trends internationally. Their sense of style matches mine and I look forward to join the fashion revolution that they have started which is creating quite a wave with the youth across the country!”
You can watch the TVC here
? Name of the Agency - McCann Erickson
? Creative team – Team led by Prasoon Joshi
? Production house – Fusion Films
? Director – Sam Ahmed
Our typical marketing budget is usually 10 per cent of the topline spend