Former Union External Affairs Minister Yashwant Sinha has a new role to play. Sinha is the new reporter that Zee News has discovered and his assignment would be to scout for common man's concerns and addressing them. Not really a tough task for a politician, however, this would certainly be a different act all together.
On the new show, Andaz Apna Apna, L N Goel, Director, News, said, "This programme will present a perspective on daily grind that common man undergo at various walks of life. The objective of the show is to highlight the common man's concerns and share it with the masses." And the listening ear would be that of the former minister.
Asked on the reason for selecting the minister over others who are in power, Zee News' official spokesperson said, "There was really no question of whether to have a minister who holds the office or not. What we were looking at was a respected senior politician who could make people talk on their issues and at the same time connects with them. Sinha was an obvious choice."
On the show, Sinha will be on the road, traveling through various cities, understanding what truly would make India shine. People from various walks of life - nawab from Lucknow, coolie, gem cutter, truck driver, unemployed youth, Banarasi pan vendor, women from panchayat, tribal from Behrur, among others - will be seen discussing their problems on the show.
The show is going to be on air every Friday, starting from May 20 at 8.30 pm and the repeat telecast will be on Saturdays. There is no freeze on the number of episodes, the official informed. So will the cameras capture the lighter side of Sinha? The spokesperson said, "Sinha is going to be completely natural on the show. To connect with the common man it is essential to be like them and this is how he is going to be."
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this