Nimbus Communications announced on Wednesday, June 10, 2009 the elevation of Yannick Colaco to COO, Nimbus Sport. Prior to this, Colaco was the Executive Vice President, Nimbus Sport. Colaco, who has been a senior member of the team at Nimbus Sport for the last seven years, will continue to be based in Mumbai and will now oversee Nimbus Sport’s interests across the world including the Indian cricket board’s media rights, commercial partnerships with the Asian Cricket Council, the Bangladesh Cricket Board, Cricket Kenya, as well as English Premier League soccer new media rights in 80 countries amongst other initiatives.
Digvijay Singh, CEO, Nimbus Communications Limited, said, “Few executives combine conceptual and strategic skills with strong execution abilities as well as outstanding marketplace relationships. As COO of Nimbus Sport, Colaco will now bring these qualities to bear across all aspects of the business, and we look forward to a further impetus to the growth of Nimbus Sport under Colaco’s leadership.”
Colaco holds an MBA degree with a specialisation in marketing. Over the last seven years, he has worked on apex sporting events across the globe including multiple editions of the Cricket World Cup, the Champions Trophy, bilateral cricket series featuring every single test cricket playing at venues South Africa, Zimbabwe, Kenya, England, Scotland, Ireland, India, Bangladesh, Sri Lanka, and Pakistan. He has personally worked on sponsorships for brands like Pepsi, Hero Honda, LG, Standard Chartered, Diageo, Vodafone, MTN, Toyota, and many others.
Colaco said, “As a young sports agency, Nimbus Sport has seen spectacular growth, and I am very excited about leading the agency to its next stage of consolidation in some of the world’s most promising markets.”
Nimbus Sport provides end-to-end solutions including rights management, television production, sponsorship sales, event management and sponsor services. It has ongoing contracts with a number of global sports federations including the BCCI (Indian Cricket Board), Bangladesh Cricket Board, Cricket Kenya, Asian Cricket Council and the English Premier League (digital/new media rights) and from time to time works with several other crickets boards such as the Pakistan Cricket Board, Zimbabwe Cricket, Africa Cricket Association, etc.